SEO Audit

Moz does an excellent job explaining how to use an SEO audit to create better, more actionable content. The Moz article focuses on fixing problems. Here’s a template to get started creating the SEO audit, and identifying where the problems are as a first step. The main sections are:

  1. Page Information
    • Name
    • URL
  2. Accessibility
    • Robots.txt
    • Robots meta tag
    • HTTP status errors
    • Page speed
  3. Indexability
    • Page search
    • Search engine penalty
  4. URL Ranking Factors
    •  Short
    • Key words
    • Uses sub folders
    • Use hyphens
  5. On-Page Ranking Factors
    • # key words
    • Key words in top 3 paragraphs
    • Duplicate content
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Nomenclature template

A nomenclature chart is made up of 4 sections. Content strategists may choose to change the titles of the 4 columns in order to better reflect the language that their team is comfortable with.

  1. Preferred term: This is the first column to be filled out. The team will likely have a list of key words or brand words. That list becomes the list of preferred terms, since each word is (most likely) the term the team is hoping their prospective customers will search for or use when describing them.
  2. Connotation: This is the definition of the preferred term, as understood by the team. It’s important to note that this is not necessarily the dictionary denotation of the word, but the way the team wants the term to be understood.
  3. Synonyms: These are the other terms that clients or customers might use. For example, the company might sell what they prefer to call “mobile devices,” but their clients call them “mobiles, phones, cell phones, ipads, and tablets.” All of the terms clients use are synonyms for their understanding of the word “mobile devices.”
  4. Associated terms: This last column is useful for identifying situations where the term might be used. It might also be called “Assets” or “Attributes.” For example, if the company has a preferred term “smart” to define how their devices work, and the synonyms are “intuitive, fast, connected” then the attribute would be “mobile devices.”

Here is a template that can be used to create a nomenclature chart. Ideally, the nomenclature chart should not include more than 10 terms.