Content Prioritization Matrix

Sometimes, there’s so much to do it feels like nothing can get done. When a team is struggling to identify which area of content to tackle first, a prioritization matrix can break through the conflicting opinions and clarify the priorities.

This prioritization matrix template has 5 sections:

  • The content sections (column 1). These might include “homepage,” “product pages,” “blog articles” etc.
  • The section rankings (column 2). For each content section, identify how important the section is to the business. High = 3, Medium = 2, and Low = 1.
  • The user needs (column 3). For each content section, identify one (primary) user need the section is intended to respond to.
  • The pages (column 4). For each content section, identify the pages that make up the section. There may be several pages within each section.
  • The goals (columns 5-10). List 1 goal in each column. Ideally these goals should come from across the organization. Not every goal needs to be shared by everyone. Then identify, for each page, whether or not it accomplishes the goal. For a yes, write “1,” and for a no, write “2.”

Add up the numbers in a final column, and then add the page numbers for each section. Multiple each section by its ranking (1, 2, or 3). The higher the score of the section, the more it needs attention.

Advertisements

Identifying Priorities

The Prioritization Questionnaire is helpful when you or your team is wondering whether a particular content strategy deliverable is worth creating, or a particular exercise is worth doing.

Risks
What are the risks of not doing this?
Is anything or anyone else on the project eliminating the same risks?

Risk Others eliminating? (Y/N)
   
   
   

 

Benefits
What is the benefit to doing it?
Is anything or anyone else on the project providing the same benefit?

Benefit Others duplicating? (Y/N)
   
   
   

 

Priorities
What are the other things I need to accomplish?

Other item Priority (#)