SEO Audit

Moz does an excellent job explaining how to use an SEO audit to create better, more actionable content. The Moz article focuses on fixing problems. Here’s a template to get started creating the SEO audit, and identifying where the problems are as a first step. The main sections are:

  1. Page Information
    • Name
    • URL
  2. Accessibility
    • Robots.txt
    • Robots meta tag
    • HTTP status errors
    • Page speed
  3. Indexability
    • Page search
    • Search engine penalty
  4. URL Ranking Factors
    •  Short
    • Key words
    • Uses sub folders
    • Use hyphens
  5. On-Page Ranking Factors
    • # key words
    • Key words in top 3 paragraphs
    • Duplicate content
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