Competitive Audit Template

A competitive audit is a useful way to compare the content on a site to other sites across the industry. This template includes 8 columns, to be filled out for each competitor being evaluated:

  • Competitor’s Name
  • Competitor’s URL
  • Target Audience of the Competitor
  • Goal 1 Score
  • Goal 2 Score
  • Goal 3 Score
  • Key Words
  • Notes

It’s important to note that the three “goals” should be the client’s goals, not the competitors’ goals. In other words, we are evaluating how each competitor stacks up, compared to the client, at achieving the client’s goals.


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