User flow example

A user flow shows the steps a user takes as he/she moves through a website. In this example of a user flow, these are the screens the user will see as he/she buys a pair of shoes.

Looking at the flow (even a low-fi, sketched version) gives a content strategist a chance to consider what messages the user needs to receive, and where the ideal touch points are.

Screen Shot 2015-04-27 at 10.47.22 AM

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