A competitive content audit is an inventory of your site’s content, compared to the content of competitors’ sites. By comparing and rating how well the content meets specific goals, you can see where your site can improve, and where your competition is lacking (leaving opportunities for you to provide value!).
- Content insight has a great how-to for completing a competitive audit.
- Hubspot provides a step-by-step for conducting a competitive analysis.
- Cornerstone Content offers a guide to performing a competitive audit of top content.
- Rick Allen from MeetContent created a Slideshare explaining the details and benefits of a competitive audit.