Voice and Tone Template

Voice and tone are tough to master. Every company’s voice is a little different, and needs to speak to the target audience. This template will help to identify the right voice for your company.

Template for Creating Voice and Tone Guidelines

What words best describe your company?

  • ______________________
  • ______________________
  • ______________________
  • ______________________
  • ______________________

What words best describe your company’s ideal?

  • ______________________
  • ______________________
  • ______________________
  • ______________________
  • ______________________

Who are you speaking to?

__________________________________________________

What questions do they come to your company asking?

  1. ______________________
  2. ______________________
  3. ______________________

What is the company’s mission statement?
i.e. in one sentence, what will you ensure all other decisions align with?

Write out a conversation with your audience for each of the following:

 

  • FAQ
  • Greetings
  • Calls to action
  • Legal content
  • Success message
  • Failure message
  • Newsletter
  • Blog
  • Help text
  • Explanatory text (pre-form or top of page)
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