Persona Templates

When you’re building a persona, there are a few elements that everyone agrees on. A persona needs a name, job title, demographics, and goals. But everyone has a unique perspective on what details to add. Here are a few:’s list of Elements of a Persona

  • Persona Group (i.e. web manager)
  • Fictional name
  • Job titles and major responsibilities
  • Demographics such as age, education, ethnicity, and family status
  • The goals and tasks they are trying to complete using the site
  • Their physical, social, and technological environment
  • A quote that sums up what matters most to the persona as it relates to your site
  • Casual pictures representing that user group

13 Persona Elements from UX Lady

  1. Profile
  2. Personality elements
  3. Expertise
  4. Must Does / Must Never
  5. Referents & Influences
  6. Devices & Platforms
  7. Product/service
  8. Archetype
  9. Key Quotes
  10. Experience Goals
  11. Brand-Relationship
  12. Picture
  13. User type

Buffersocial has a complete guide to personas:

  • Name of the persona
  • Job title
  • Key information about their company (size, type, etc.)
  • Details about their role
  • Demographics
    • Age
    • Gender
    • Salary / household income
    • Location: urban / suburban / rural
    • Education
    • Family
  • Goals and challenges
  • Values / fears
  • Marketing message
  • Elevator pitch
  • Miscellaneous
    • Hobbies
    • Real quotes from interviews with customers
    • Computer literacy
    • Where they get their news
    • Blogs they read

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